Leveraging deep expertise across high-turnover CPG and high-ticket lifestyle brands, I help you navigate the high-stakes strategic decisions holding your growth and enterprise value back.
Scaling a CPG or lifestyle brand into a sellable asset is a fundamentally different game than simply hitting revenue targets. Most founders excel at daily operations but lack the bandwidth to audit the structural health of their P&L or navigate the high-stakes pivots that drive true enterprise value.
Many of my clients have hit what I call the Mid-Market Ceiling. They find themselves asking:
I bridge the gap between where you are today and being exit-ready. By partnering with founders and CEOs, I design the strategic roadmap and oversee its execution—ensuring every decision increases your margin and your eventual valuation.
Stop just running a business. Start building a legacy.
For nearly 20 years, I’ve either been starting or advising high-growth businesses. From launching global ecommerce brands to advising international companies, I’ve seen firsthand the difference between a business that simply generates cash and one that builds wealth.
I don’t just "run ads" or "tweak websites." I help CPG founders doing over $1M in revenue break through the Mid-Market Ceiling. By auditing the structural health of your business, I help you improve cash flow, increase margins, and prepare for the ultimate goal: a life-changing exit.
I’m here to be the objective, strategic partner you need to ensure your brand isn’t just growing, you’re creating a highly valuable asset.
It’s refreshing to work with a professional who puts the client and their needs first, rather than ticking boxes and completing work for the sake of it.
AJ's deep understanding of how to scale CPG brand is truly remarkable. If you're an CPG or lifestle brand looking to scale, I can't recommend AJ highly enough.
I’d highly recommend AJ’s services to CPG brands wanting support from a highly committed individual with a passion for helping other businesses succeed.
