
Most CPG and lifestyle brands hit a plateau between $2M and $10M. At this stage, the hustle that built the company becomes the reins that hold it back. You find yourself deploying more capital into traditional marketing and sales channels, only to see diminishing returns and compressed margins.
You’ve likely seen the symptoms of a business built on tactics rather than strategy:
While your competitors are stuck in an endless cycle of testing and tweaking minor tactics, the market leaders are focused on Building Systemic Value. They aren't just selling products; they are building efficient, high-margin engines designed for a premium exit.
I bridge the gap between where you are today and being truly exit-ready. By partnering with founders and CEOs, I design the strategic roadmap and oversee the systems that turn consistent cash flow into a highly valuable asset.
AJ is a great sounding board with his vast experience and knowledge of e-commerce. Every conversation I have with AJ gives me a new perspective on my issues and I leave with direction and focus towards achieving my goals. - Lucia
High-stakes strategic oversight cannot be commoditized into a monthly checklist or outsourced to a junior associate. Instead, I partner with a select number of CPG and lifestyle brands on an Outcome-Based Model.
When we partner, we aren't just running a project. We are creating the groundwork for the structural shifts required to move your brand from a high-turnover shop to a high-margin asset. The ROI of our partnership is measured in:
Because every brand faces unique architectural challenges, I do not offer off-the-shelf pricing. Whether we are focused on a specific strategic pivot or a long-term advisory role, my fees are tied to the scale of the impact and the complexity of the objective.
I only accept partnerships where I am confident I can deliver a 10x return on my fee through increased profit, saved capital, or enhanced exit value.
I work with a limited number of founders and CEOs each year to ensure every partner receives the Board-Level attention required to move mountains.
If you are doing over $1M in revenue and are ready to stop tinkering and start building a legacy, let’s have a high-level conversation about the future of your brand.