Sadly, too many ecommerce companies wrongly believe that a brand is just the logo. In fact, a brand is a collection of elements. It's the logo, font, chosen colors, but also how it makes a person feel.
We all associate a few words with each company we encounter. Most of these words are intentional, having been considered at length by the founder. These brand word associations happen by design, not accident.
Even as a small company, you should learn how to project a consistent brand voice and start building positive word associations in the minds of your customers. As you scale, you'll reap the rewards.
We talk about branding a lot with clients, and so we've built a simple framework to help you gain clarity.
As part of this service, you get access to videos and course materials. Plus, in a 2-hour session, we'll work with you to build a clear and concise brand positioning and voice.
Following the session, we'll create a custom brand style guide for your business. So you'll walk away with a stronger brand and a document you can use to communicate it to employees, freelancers, and other stakeholders.
Create a brand positioning that resonates with your ideal customer.
Remove inconsistency from how you market your business.
Build a brand guideline document that standardizes how you talk to your audience.
You can start outsourcing marketing tasks while maintaining standards.
We typically help early stage founders, CEOs, and CMOs with this service. However, regardless of your title or situation, if you need some help with branding basics, we're ready to work with you!
You'll walk away with a better understanding of the building blocks of branding. Also, you'll know how to project your brand's voice consistently and start building brand word associations in the mind of your customers.
We don't do slow, offer long-term retainers, or work from fancy offices. We offer transparent pricing for our brand style guide creation service for Shopify, Magento, and WooCommerce stores.
With our project-based pricing model, you can measure the outcome from the start. Don't waste money on monthly reports that offer little value.
Let's build an actionable business plan to grow your sales and help you reach your business goals together.
I scheduled a 30 minute 1-to-1 call with AJ, he spent 1.5 hours! We went through my whole website, he gave me actionable advice. I learnt how to find keywords that I can rank for and how to write for people and search engines. Now, I track my keywords on a weekly basis and have over 50 keywords ranking on the first page of Google!
Setting the branding and tone for a company seems obvious, but many business owners miss it. AJ will enable you to keep your messaging is consistent and relevant to your goals, brand, and target market. If you're struggling to reach the right market, you absolutely must have this!.
How to create a Brand Style Guide has been an absolute game changer for my business. The content and modules are broken down well, easy to understand and it flows. I now understand how important it is for my brand to have a voice and how to speak to my clients so that every time they see my colors and fonts they know it’s my business before they begin to read the content. For anyone that is feeling lost and doesn’t know where to start when it comes getting your brand voice heard I’d thoroughly recommend you buy this course! I now have a living breathing document that will continue to evolve as my business grows.
Branding is an often overlooked but necessary piece of the puzzle to building a sustainable ecommerce business. The Brand Style Guide Service will help make your marketing more effective, get you the right customers and increase your revenue.
