Sadly, too many ecommerce companies wrongly believe that a brand is just the logo. In fact, a brand is a collection of elements. It's the logo, font, chosen colors, but also how it makes a person feel.
We all associate a few words with each company we encounter. Most of these words are intentional, having been considered at length by the founder. These brand word associations happen by design, not accident.
Even as a small company, you should learn how to project a consistent brand voice and start building positive word associations in the minds of your customers. As you scale, you'll reap the rewards.
We talk about branding a lot with clients, and so we've built a simple framework to help you gain clarity.
As part of this service, you get access to videos and course materials. Plus, in a 2-hour session, we'll work with you to build a clear and concise brand positioning and voice.
Following the session, we'll create a custom brand style guide for your business. So you'll walk away with a stronger brand and a document you can use to communicate it to employees, freelancers, and other stakeholders.
Create a brand positioning that resonates with your ideal customer.
Remove inconsistency from how you market your business.
Build a brand guideline document that standardizes how you talk to your audience.
You can start outsourcing marketing tasks while maintaining standards.
We typically help early stage founders, CEOs, and CMOs with this service. However, regardless of your title or situation, if you need some help with branding basics, we're ready to work with you!
You'll walk away with a better understanding of the building blocks of branding. Also, you'll know how to project your brand's voice consistently and start building brand word associations in the mind of your customers.
We don't do slow, offer long-term retainers, or work from fancy offices. We offer transparent pricing for our brand style guide creation service for Shopify, Magento, and WooCommerce stores.
With our project-based pricing model, you can measure the outcome from the start. Don't waste money on monthly reports that offer little value.
Let's build an actionable business plan to grow your sales and help you reach your business goals together.
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