There are plenty of ways you can market your brand and drive huge amounts of eyeballs to your store. Getting traffic is relatively easy. Inspiring people to take action and buy is another ball game entirely.
As you need sales to keep the lights on, it's a good idea to optimize every stage of the user journey for conversions and not purely to get more traffic.
A mistake many founders make is focusing on driving more traffic and hoping that sales happen without putting in the work to make them happen. That's why they need CRO!
Correctly optimizing your store for sales involves looking at every step in the process and tweaking them as required. Part of this is running A/B tests where you compare two variables.
But you also need a strong understanding of human psychology and data science to ensure you're tweaking the right things that make a difference to sales and not running meaningless experiments.
A CRO expert is part data scientist, part psychologist, and part marketer.
When you know your conversion goals, you can start optimizing your website for them.
By analyzing your website traffic, you can identify areas where you can easily improve your conversion rate.
By testing different elements on your website, you can make it more attractive to your ideal customers.
Heatmaps and analytics tools help you see how visitors interact with your website making improvements faster.
Many SEO professionals offer a CRO service, but they might not have the depth of understanding needed to develop and execute a meaningful plan that boosts revenue.
As a specialist skill set, hiring a CRO Specialist isn't cheap. However, their ROI is high and can help you unlock the next level of growth. If you're struggling to convert users into customers, you need to work with a CRO Specialist.
We don't do slow, offer long-term retainers, or work from fancy offices. We offer transparent pricing for our ecommerce CRO services for Shopify, Magento, and WooCommerce stores.
With our project-based pricing model, you can measure the outcome from the start. Don't waste money on monthly reports that offer little value.
Let's build an actionable business plan to grow your sales and help you reach your business goals together.
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