Anyone with a smartphone can become an influencer, but many are celebrities, bloggers, and industry experts. Typically, they have a large following on social media and can affect other people's purchasing decisions.
They can promote products or services to their audience while sharing their opinions and experiences. When an influencer endorses a product or service, it can significantly impact sales.
There are many types of influencers, each with their own strengths and weaknesses. So, it's essential you choose to work with those who reflect your brand's values.
Many see influencers as being more authentic than traditional advertising. They see them as real people sharing honest opinions and experiences, making their recommendations seem more trustworthy.
Influencers can engage with their followers and share exclusive content that makes them more personal and relatable. To the user, they feel like they're part of the conversation and not being told to like something by a brand.
Build trust by humanizing your brand with the influencer's personality and soften the corporate image.
Increase brand awareness by getting influencers to promote your brand without it seeming like an ad.
Greater awareness will result in more eyeballs looking at your store and products.
More people viewing your products who also trust the influencer means more sales.
At first, they might seem similar, but there's a difference between an influencer and a UGC creator. One has a following that trusts them (influencer), and the other creates content that brands can use (UGC creator).
You can use both in tandem to build awareness of your brand. The influencer will create content that drives sales now. While a UGC creator will produce videos and images you can use over the next few months in your social media and email marketing.
We don't do slow, offer long-term retainers, or work from fancy offices. We offer transparent pricing for our ecommerce influencer marketing services for Shopify, Magento, and WooCommerce stores.
With our project-based pricing model, you can measure the outcome from the start. Don't waste money on monthly reports that offer little value.
Let's build an actionable business plan to grow your sales and help you reach your business goals together.
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