Social media and our lives are entwined. We use it to research restaurants, shops, activities, and much more. 74% of people use social media to make purchase decisions.
If you're not in front of your target customer on social platforms, you're leaving money on the table. Sadly, organic reach on these platforms is at an all-time low, meaning you have to pay to be seen.
As with other paid digital marketing channels, ecommerce social media advertising can produce a high return on investment.
Plus, as another marketing touchpoint, potential customers will experience your brand on a deeper level.
Social platforms keep changing their algorithms to favor businesses that pay; and away from organic reach. So you're being forced to run adverts.
While this doesn't mean you should stop posting on social, your tactics need to reflect these changes. Plus, potential customers will check a brand's social media to ensure they are still in business, so posting often is a must.
Using a mix of organic and paid social media, you can reach the widest possible amount of potential customers and loyal fans.
Being clear on the outcome you want to achieve is your best starting point.
Decide on the best platform or several that will help you reach your target audience.
Consider if you'll use image, video, or plain text ads. Next, work with a designer on the look and feel of your ads.
Use custom targeting to reach the most qualified audience to ensure your campaign is successful.
With new platforms launching weekly, you're not short on advertising opportunities. Depending on where your audience lives, you could run ads on Meta (Facebook and Instagram), Twitter, Pinterest, Tiktok, Youtube, and more.
Matching the right platform with the ideal ad creative will ensure you reach people who are ready to buy your products.
It's important to work with an ecommerce social media advertising agency that can manage strategy and creative.
We don't do slow, offer long-term retainers, or work from fancy offices. We offer transparent pricing for our ecommerce social media advertising services for Shopify, Magento, and WooCommerce stores.
With our project-based pricing model, you can measure the outcome from the start. Don't waste money on monthly reports that offer little value.
Let's build an actionable business plan to grow your sales and help you reach your business goals together.
I scheduled a 30 minute 1-to-1 call with AJ, he spent 1.5 hours! We went through my whole website, he gave me actionable advice. I learnt how to find keywords that I can rank for and how to write for people and search engines. Now, I track my keywords on a weekly basis and have over 50 keywords ranking on the first page of Google!
$500 per month
AJ is the guy you go to for ecommerce SEO strategy. He helps you connect the dots between content for the sake of it and content that drives visitors and importantly revenue.
AJ spent a few hours pouring knowledge over me and overall changing how I approach content creation forever! I highly recommend working with him!
