Return on Investment: 10x
Provided guidance on:
- Brand positioning
- KPIs
- Content marketing strategy
Challenge:
A niche supplement brand approached me to help them build a strong market position for their upcoming launch. I was mindful that what we worked on would inform the creative direction of packing, marketing, and the UX/UI of their Shopify store.
The supplement market is highly competitive. Many new brands try and fail to enter the market despite investing heavily in paid and organic marketing channels. I knew my advice had to deliver sales from day 1.
Often, these companies optimize for front-end sales rather than upsells and customer retention. And so I need to stress the importance of having a complete funnel strategy that creates a strong customer lifetime value and move beyond pumping single purchasers into the machine.
Approach:
Working closely with the founders, I helped them to establish a strong market position and clear brand messaging. We worked hard on creating solid foundation from which the brand can grow.
The process involved market research, strategic planning, and crafting a compelling brand story. As part of the process, I helped them create an elevator pitch that encapsulates their value for their specific target audience.
As part of their go-to-market (GTM) strategy, we discussed five ways they could research and create content that spoke directly to the problem their users faced, therefore removing a lot of guesswork commonly associated with content creation.
Impact:
By following my advice, this niche supplement brand easily 10x their investment in my consulting fee as they now have a solid content structure and brand messaging in place that can scale with them. The ideas presented in the workshop will help them establish differentiation across sales channels and marketing.
Ready to move beyond the cycle of tactical experimentation and adopt a more strategic approach to growth?
