Return on Investment: 10x
Provided guidance on:
- Brand positioning
- KPIs
- Content Marketing Strategy
The Details:
A niche supplement brand approached me to help them build a strong market position for their upcoming launch. As a start-up, funds were limited, so I needed to be creative with my advice.
The supplement market is highly competitive. Many new brands hoping to enter the market fail to gain traction despite investing in paid and organic marketing channels. Often, these companies optimize for front-end sales rather than upsells and customer retention.
Working closely with the founders, I helped them to establish a strong market position and messaging. The process involved market research, strategic planning, and crafting a compelling brand story. As part of our process, I helped them create an elevator pitch that encapsulates their value for their specific target audience.
As part of their go-to-market (GTM) strategy, we discussed five ways they could research and create content that spoke directly to the problem their users faced, therefore removing a lot of guesswork commonly associated with content creation.
Results:
By following my advice, this supplement brand easily 10x their investment in my consulting fee as they now have a solid content structure and brand messaging in place that can scale with them.
Ready to move beyond the cycle of tactical experimentation and adopt a more strategic approach to growth?
