Return on Investment: 20x
Provided guidance on:
- Advised on GTM strategy
- Market research
- Made initial sales
The Details:
One of my hobbies is building home automation systems! A problem I couldn’t solve for a long time was finding EU compatible keypads. After noticing a Facebook post from a Spanish smart home brand that solved that problem and testing one of their products, I knew the market needed their devices!
It wasn’t long until the CEO asked me to help them enter the UK market. They already had a strong dealership network in the Middle East but little sales in the UK and USA markets.
I started with market research and quickly concluded that they offer several unique Z-Wave devices with universal appeal and an affordable price tag. During the process, I talked with other smart home enthusiasts to confirm our conclusions.
From there, I advised on tweaks to their website to improve the user experience and SEO. Also, I created graphics that better explained their products and their use cases, helping them move beyond the features to the benefits.
As part of the go-to-market (GTM) strategy, I built a list of B2B wholesalers and installers, who we cold-called. From these efforts, I made sales to several key individuals, some of whom have since reordered.
Results: 20 x ROI
While it’s still in its early days, the brand now has a growing base of UK customers and a solid foundation on which to build. They have seen a 20 x return on investment so far.
Creating a GTM strategy requires a mix of skills, including market positioning, research, and hard work! Thankfully, this isn’t the first brand I’ve helped launch and the results speak for themselves!
Ready to move beyond the cycle of tactical experimentation and adopt a more strategic approach to growth?
