By providing helpful content that educates, engages, and entertains a customer, you build trust and awareness that leads to sales. Your potential customers want to experience the brand not only buy products.
Sadly, many ecommerce businesses are poor at understanding the complete user journey and how these additional touchpoints help create raving fans.
Many businesses hold off from investing in content marketing because measuring the return on investment can be tricky. However, when viewed in the context of the overall customer journey, creating content can provide a healthy return.
Many people forget the promotion element of content marketing. They focus on publishing blogs or videos. And then throw together a Tweet or Facebook post at the end.
The lack of marketing strategy means the content isn't as effective as it could be. Thankfully the right game plan combined with SEO-optimized content results in new customers, greater brand awareness, and more profit.
With our background in ecommerce content marketing, we know how to produce content and effectively promote it.
We start by mapping the journey we want the visitor to take that turns them into a purchaser.
Next, we match each step in the user journey with a keyword. Doing so helps us drive plenty of organic search traffic.
We then create in-depth content that answers the user's query with authority and humor.
We don't forget the promotional aspect of content marketing! Your content needs eyeballs, so we efficiently promote it.
We need an effective promotion plan because producing content is only part of the story. You don't just get an article from us! Each piece of content also comes with 3 social posts, email copy, and a Pinterest image.
These assets allow you to promote your new article using several social media sites and email marketing. With some basic promotion, you can attract more visitors and reach new customers.
Your ecommerce content marketing plan should also include build backlinks and internal links to increase your search engine visibility.
We don't do slow, offer long-term retainers, or work from fancy offices. We offer transparent pricing for our ecommerce content marketing services for Shopify, Magento, and WooCommerce stores.
With our project-based pricing model, you can measure the outcome from the start. Don't waste money on monthly reports that offer little value.
Let's build an actionable business plan to grow your sales and help you reach your business goals together.
I scheduled a 30 minute 1-to-1 call with AJ, he spent 1.5 hours! We went through my whole website, he gave me actionable advice. I learnt how to find keywords that I can rank for and how to write for people and search engines. Now, I track my keywords on a weekly basis and have over 50 keywords ranking on the first page of Google!
$750
AJ is the guy you go to for ecommerce SEO strategy. He helps you connect the dots between content for the sake of it and content that drives visitors and importantly revenue.
AJ spent a few hours pouring knowledge over me and overall changing how I approach content creation forever! I highly recommend working with him!
