After dealing with hundreds of ecommerce founders, many seem to only care about marketing tactics. They lack an overarching plan with goals, measurements, and what tactics they'll use.
Without a solid ecommerce marketing strategy, you won't get far, and you'll feel frustrated. You wouldn't jump in your car and hope to drive somewhere 100 miles away. You'd take time to plan the route and calculate how long it'll take.
That's the simplest way to describe business and marketing strategy. It's a plan that clarifies where you are starting, the results you're aiming for, and how you'll get there.
It might seem fun to jump from YouTube one week to TikTok the next. And then dabble in email marketing for a few days. But you'll end up exasperated and confused.
Without a plan and measurements, you'll struggle to make progress as you haven't defined what success looks like.
Using a strategy-first approach, we help clients to understand what game they want to play, how they can win, what resources they need, and how to measure progress toward their goal.
Your ecommerce brand has natural advantages, which when harnessed will allow you to scale faster.
Becoming laser on who you serve and how results in better results that wipes away the competition.
If you know what resources you start with, you can plan how to use them more effectively.
Success doesn't happen by chance. It requires taking the right steps and careful measurement.
A robust ecommerce marketing strategy makes picking the right tactics easier while giving you the framework to measure their results.
Many founders jump on the latest trends without considering if they will help them reach their ideal customers, the cost, and if it'll be profitable.
Just because your competitors are on Twitter doesn't mean you need to be. Reddit could be lacking a strong voice in your niche. By filling this gap, you can outplay the competition and win big.
We don't do slow, offer long-term retainers, or work from fancy offices. We offer transparent pricing for our ecommerce marketing strategy service.
With our project-based pricing model, you can measure the outcome from the start. Don't waste money on monthly reports that offer little value.
Let's build an actionable business plan to grow your sales and help you reach your business goals together.
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